My word for the day is consistency. In the dictionary this word is defined as the steadfast adherence to the same principles, course, form, etc. This means that you have to keep a steady appearance in the face of publicity. You cannot go all in at one moment, take a break and expect to come back to the same place where you once were at. The public looks at that and once you are out of sight for a while then you eventually become out of mind. So the word to focus on today is consistency. Make your presence known and keep enforcing it.